Saturday, March 28, 2009
Next up was Art & Copy a documentary about the marketing industry. This multi-billion dollar industry is so much a part of our everyday lives, I don't think many of us even question it. We just constantly eat, breath, sleep and are entertained by marketing and branding.
If you are looking for a documentary that trashes this industry and calls it mental pollution, than I'd advise you don't go see it, this film is actually a celebration of the large marketing firms, many of which, have been around since the days of (one of my favorite shows) " Mad Men" . These are the creative geniuses behind - Got Milk?, Just Do It. , Where's the Beef? , Think Different. and "I'd like to buy the world a Coke and keep it company".
We're treated to insider stories on how these an other long familiar advertising campaigns came to be, best told by outrageous, super confident and crass, George Lois, best known for making Tommy Hilfiger who he is today.
Producer, Kirk Souder was on hand for a Q&A. Someone asked how they acquired all the footage from all the different commercials? Souder replied, although many companies were easily agreeable, seeing the tone of the film, it still became a 3 year pain-in-the butt process to obtain all the rights - That's perseverance.
[Director, Doug Pray]
Rating: Pretty Middle Toe
This film plays again on Monday, 3/30 2:30pm Ritz East 1